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Initiative

Emergency Support

About the initiative

We have a structured protocol for addressing and responding to emergencies or states of public calamity, ensuring a rapid and effective response to support employees, partners, and affected communities.
This protocol defines how to act to critical situations, establishes the criteria for convening the Crisis Committee, determines those responsible for decision-making, and describes the measures to be implemented. This includes mapping affected areas and people, offering financial and emotional support to employees, mobilizing donations and volunteers, and working with authorities and organizations to support affected communities, including through our logistics network. Through these actions, we seek to contribute to mitigating impacts and accelerating recovery.
Throughout 2025, this protocol was activated in various situations, including the floods in Bahía Blanca, Argentina. Our response included raising USD 420,000 through the “Donate” button on the Mercado Pago app, earmarked for the recovery of public hospitals and housing. We also donated more than 4,500 essential items in partnership with strategic sellers. Additionally, we waived transaction fees for two months for local businesses operating with Mercado Pago and for Mercado Livre sellers, and we facilitated over 84,000 free shipments from across the country to Bahía Blanca over a two-week period, with priority logistics for essential items.

Support for communities affected by floods in Rio Grande do Sul

In 2024, this policy allowed us to act in an organized and effective way during the floods that affected Rio Grande do Sul, Brazil. During the critical period, operations in the most affected areas were temporarily suspended to ensure the safety of employees and logistics partners. Additionally, we made two warehouses available in the region for receiving and sorting donations, enabled solidarity shipments for customers and partners, applied reduced rates for local entrepreneurs, and supported the state’s reconstruction with initiatives like the Pulso Campaign and support for Municipal Funds.
As part of the response, Mercado Libre allocated R$ 1 million to the NGO Ação da Cidadania, a member of the Mercado Libre Solidario program. This initiative ensured immediate assistance to the most affected communities. Mercado Pago users could also contribute from R$ 5 through the Donate Button available in our fintech app. The funds raised were directed to support families in vulnerable situations.

It’s not easy to face such dramatic tragedies as these. But the partnership with Mercado Libre has been essential for us to respond faster and help those who need it most. This joint effort, which has been ongoing for years, is built on trust and purpose.

Rodrigo Afonso “Kiko,” from the NGO Ação da Cidadania

Key results

+84,000

free shipments from across the country to Bahía Blanca, Argentina, over two weeks, with priority logistics for essential goods, in 2025.

Learn more about our initiatives

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Mercado Libre Solidario

Through this program, we make our solutions ecosystem available to NGOs to boost their digital inclusion and the culture of digital donation in Latin America.

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Emergency Support

We have a structured protocol for addressing and responding to emergencies or public disasters, guaranteeing a quick and efficient response to support employees, partners, and impacted communities.

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Personal Finance for the Youth

In partnership with Junior Achievement, this initiative provides basic concepts of financial education to young students in public schools in the region. The program offers basic knowledge about planning and provides financial tools for personal finance management.

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Socio-cultural investment

We use tax incentives permitted by Brazilian law to strengthen initiatives that work to guarantee rights and promote culture and sustainability.

We are acting today

We are acting today

We know the challenge is huge, but we also know that the time to act is right now.

Download Report 2025