Entrepreneurs and SMEs

We act to accelerate the growth of the entrepreneurial ecosystem in Latin America, and its capacity to create a more equitable, clean, resilient, and digital economy.

+570 thousand
SMEs selling on our platform

1 in every 2
SMEs accessed their first credit offer through Mercado Pago
1.8 million
families have their main source of income in Mercado Libre
40%
of these families earn more than half of their income through our platform.

We are acting today

To support entrepreneurs across Latin America

For 25 years, we have been contributing to Latin America’s socio-economic development. We do this through the democratization of commerce, our commitment to financial inclusion, and continuous support for entrepreneurship. With the transformative power of our ecosystem, we help millions of SMEs buy, sell, expand their businesses, and access the resources and solutions they need to succeed.

Recognizing the scaling power of our platforms, we strive to maximize our positive impact by supporting entrepreneurs, SMEs, and sustainable brands through our Sustainable Products section and the Biomes in a Click program. We also work to empower underserved segments that, due to geographical, economic, social, or digital barriers, face greater challenges in accessing the opportunities that technology offers.

In 2023, we partnered with Euromonitor International to conduct the Impacts that Matter study, which analyzed how our ecosystem drives entrepreneurship, digital transformation, job creation, and financial inclusion across the region.

Impacts that matter

Over 1,800,000

Families have Mercado Libre as their main source of income.

73%

of SMEs are family-owned businesses.

1 in 5

is led by a woman.

9 out of 10 SMEs

have grown beyond their hometown thanks to e-commerce, reaching more customers and increasing sales.

1 in 2 SMEs

received their first credit offer through Mercado Pago.

Impact stories

Valéria Moura, fundadora de Deveras Amazônia

"The program really benefited us a lot. We weren’t selling on Mercado Livre before, but the guidance and workshops taught us how to create effective listings and take high-quality product photos, which significantly increased our sales, revenue, and overall visibility. Now, as part of the Full system, we expect our sales to grow even more."

Valéria Moura, founder of Deveras Amazônia

"The Mercado Livre platform has been our gateway to the world and a key partner in our growth. We wouldn’t be where we are today without its ecosystem. By standing out—selling quality products, delivering on time, and keeping customers happy—we’ve gained visibility and built a reputation that pushes us to keep improving. That’s the best kind of advertising there is."

Damián Rojas, CEO and founder of Kompost.

I have no doubt that Mercado Libre is, if not the most important partner, certainly one of the most relevant for the bioeconomy and the standing forest economy sector, ever since this topic began to receive organized attention in 2019. Concrete results can already be seen as a result of the support programs and the solutions that Mercado Libre has been working to create. It would not be an exaggeration to say that Assobio itself is also a result of Mercado Libre’s efforts to make the standing forest economy viable in the Amazon.

Paulo Reis, Empreendedor, cofundador e e atual presidente da ASSOBIO - Associação dos Negócios de Bioeconomia da Amazônia

Our initiatives

Entrepreneurial Ecosystem

We contribute to the inclusion and strengthening of small businesses in Latin America.

Biomes in a click

We promote the commercialization of socio-biodiversity products, fostering income generation, sociobioeconomy, and the preservation of Latin American biomes.