In Brazil, we have expanded our generation of positive impacts in the communities where we operate through tax incentive that let companies allocate part of their income tax to cultural, sports, and social projects that meet the criteria of four laws: the Culture / Audiovisual Incentive Law (Rouanet), the Federal Sports Incentive Law, the Child and Adolescent Statute (Municipal Child and Adolescent Funds), and the Elderly Statute (Municipal Elderly Funds).

We use these incentives strategically to boost our contribution to the socioeconomic development of the country's diverse regions.

In 2024, we launched the #DeliveringTheBestOfBrazil Call for Proposals and selected 63 initiatives in entrepreneurship, fashion, digital inclusion, social inclusion through sports, among others.

The Psica Festival The Psica Festival is an independent event that promotes alternative music and urban culture in Belém do Pará, bringing together artists from different styles in an innovative program.

Taça das Favelas Organized by the Central Única das Favelas (CUFA), this football championship encourages social inclusion, empowers youth, and reinforces educational and civic values.

Instituto Reciclar (Recycle Institute) In São Paulo, Instituto Reciclar empowers vulnerable adolescents through professional, social, and personal development, helping them explore career paths, strengthen socio-emotional skills, and embrace entrepreneurship.

Walking Football Brasil Focused on senior well-being, Walking Football Brasil offers sports, cultural, and educational initiatives that promote digital literacy, financial empowerment, and an active lifestyle.