Initiative

Security and ethical use of our ecosystem

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About the initiative

Our business success depends on our users and sellers’ trust. This is why ensuring the security and privacy of personal and financial data, the integrity and availability of our technology, and the ethical use of our platform is a must for everything we do.

How it works

Technological security

We are a tech company. Therefore, implementing data protection and fraud prevention on our systems require effort and dedication by our IT professionals. We have round-the-clock monitoring in place to avoid information leakage, and prevent and detect any potential cyber attack. The entire infrastructure supporting Mercado Libre's ecosystem is monitored, including all critical processes, equipment, and suppliers that are directly involved.

The protection of users' personal data is a priority, and we strive to go above and beyond what is legally obligated by each country, adapting our regional operations to the most demanding local regulations, such as the General Law of Data Protection (LGPD) in Brazil.

To ensure transparency in the use of personal data, we post the current Privacy Policy on the home page of each of our sites, clearly and explicitly stating the uses of users’ information.

Ethical use of our platform

Each Mercado Libre site has specific procedures to prevent illegal activities on our platform, in accordance with the Terms and Conditions and Publication Policy of each country. To protect the health and safety of those who use our solutions, we prohibit over 40 categories of products and services, such as firearms and narcotics. In addition, we ensure that all products offered in Mercado Libre stores comply with applicable requirements and regulations regarding information and labeling.

We have systems to analyze over 5,000 variables in less than a second and pause or remove any publication that violates our Terms and Conditions. Our publications also have a "Report" button that allows anyone to report products that violate our Publication Policies or applicable rules.

If an infraction occurs, the type of penalty and its severity depends on the nature of the infraction and the frequency with which it occurs. Penalties can range from removal of the offending publication to expulsion from the platform, and we may even report serious infractions to the authorities. Examples of infractions include selling prohibited items (such as drugs or weapons), selling restricted products (such as medications), or violating intellectual property rights (such as piracy).

Brand Protection Program

Our Brand Protection Program is an effective reporting tool for brands to search for and report listings that violate our policies in an agile and simple way, and across all Mercado Libre's sites at the same time. It is a fundamental pillar to support sellers and partners in their business growth, and collaborate in the fight against piracy.

In addition, we support the Anti-Counterfeiting Alliance, a joint effort between the company and brands against counterfeiting and piracy in the Mercado Libre ecosystem. Levi Strauss & Co, Pink, Tommy Hilfiger, Under Armour, and Victoria's Secret, among others, were the first to partner with Mercado Libre in this initiative to combat intellectual property infringement, raising awareness of the problem and providing all its users with a safe transactional space to market their products and services.

Transparency

Since 2020, we have published a Transparency Report every six months that consolidates all our initiatives ensuring the security of digital environments and services, and compliance with the law of the countries where we operate. We are the first Latin American company to adopt this policy of accountability to its users, the market, the authorities, and NGOs.

Anti-Money Laundering and Terrorist Financing

At Mercado Libre and Mercado Pago we have developed controls, collaboration agreements, and continuous improvement processes to prevent our products and services from being used for any type of illegal activity or contrary to our terms and conditions of use. Find out more.

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It is very clear for us that trust is at the heart of our business, and that transparency is the best way to honor the bond with our users.

Main results

5 thousand

It takes us one second to analyze 5,000 information security variables.

26,844

26,844 people trained in cyber security.

4,515

4,515 phishing cases blocked.

1,046

1,046 potential security incidents mitigated and remedied in a timely manner.

0

0 cases of non-compliance identified by regional and international bodies.

Join the program

Our Brand Protection Program is open to intellectual property rights holders.

Read how to protect your creations

More information

There's a lot more

Learn more about our initiatives

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User Experience