Mercado Livre and Mercado Pago debut at the Parintins Festival

For the first time, Mercado Livre and Mercado Pago participated in the Parintins Festival, one of the largest cultural celebrations in the Amazon. The 2025 edition marked the company’s debut as an official sponsor of the event, which has celebrated the traditions of the Caprichoso and Garantido oxen and contributed to the local economy for nearly six decades.

This sponsorship, enabled by the Cultural Incentive Law, reflects the company’s commitment to promoting Brazilian culture while recognizing the festival as a key driver of income, employment, and opportunities in the North region of the country.