entrepreneurs and SMEs
Mercado Libre drives growth for entrepreneurs and SMEs
At Mercado Libre, we have established ourselves as one of the main drivers of economic and social development in Latin America.
Euromonitor International
Studies conducted in collaboration with Euromonitor International show the impact of our ecosystem in Argentina, Brazil, and Mexico, where millions of entrepreneurs and small and medium-sized enterprises have access to new opportunities to expand their businesses, generate employment, and advance their financial inclusion.
The effect that transforms economies
The results in the three countries reflect the multiplier effect of our ecosystem, which energizes production chains, boosts employment, and strengthens local economies. With more than 25 years promoting the digital economy, we develop technological, logistical, and financial solutions that expand access to e-commerce and promote the sustainable growth of millions of entrepreneurs and SMEs in Latin America.
Our impact:
Brazil
The report “The Best of Brazil” reveals that 5.8 million SMEs used the Mercado Libre ecosystem, mobilizing R$381 billion in 2024, equivalent to 3.2% of Brazil's GDP. For 59% of these companies, sales on the platform represent their main source of income. In addition, they generated over 111,000 jobs, equivalent to about 20 new jobs per hour. On the financial front, 60.5% of SMEs that adopted Mercado Pago reported an increase in sales, and currently three out of five use it as their primary means of payment.
Mexico
According to the study “The Best of México”, more than one million SMEs generated US$15.029 billion in economic activity in 2024, equivalent to 0.81% of the national GDP. SMEs operating on the platform created more than 33,000 direct jobs, in addition to driving approximately 11.4 new jobs per hour when considering associated activities. Mercado Pago also strengthened financial inclusion: it processed over US$9.2 billion in sales, is the main means of payment for 54% of SMEs, and 63% reported an increase in sales after adopting the platform.
Argentina
In Argentina, the Mercado Libre and Mercado Pago ecosystem generated more than US$62 billion in economic activity, driving the country's digitalization and productive development, according to the report “The Best of Argentina”. The company's logistics network allows SMEs throughout the country to expand their commercial reach, while seven out of ten companies use Mercado Pago as their main payment tool, facilitating access to digital payments, credit, and other financial services.
