Ecoweek Campaign Boosts Sustainable Brands

From August 12 to 18, the eighth EcoWeek campaign was held simultaneously on Mercado Libre’s e-commerce platforms in Brazil, Mexico, and Argentina. The initiative showcased products with positive social and environmental impacts across more than 30 categories, with discounts of up to 40% and increased visibility of sustainable brands through Mercado Libre’s e-commerce platform and influencer marketing.

EcoWeek is a groundbreaking initiative by Mercado Libre in global online retail, designed to promote products that feature reduced waste and emissions, increased energy efficiency, or use recycled or organic materials. The campaign also aims to highlight brands and impact businesses in the region, whose products support environmental preservation and benefit the communities involved in their production.

The campaign, promoted through digital influencers who unboxed sustainable products, had a significant impact on the entrepreneurs whose products were chosen for this activation. According to Vivian Chun, entrepreneur at MOMA – a brand that promotes cosmetics highlighting forest resources and local communities – the campaign “increased visibility not only for the products sent for unboxing but also for other brand items, driving up sales even after EcoWeek concluded,” she said.

This year, major brands joined EcoWeek, including Mãe Terra, Nude, Weleda (in Brazil), Meraki, Garnier, Adidas (in Argentina), NotCo, Gud, MU&ME, and The Body Shop (in Mexico). In addition, hundreds of entrepreneurs received support from Mercado Libre teams to boost their sales on the platform.